Water Education Collaborative Introduces
Rochester's Newest Hero

The Water Education Collaborative (WEC) provided a sneak preview of a new multimedia campaign featuring the H2O Hero on Thursday May 17th from 9:30 am-10:00 am at the Rochester Museum & Science Center. The campaign, developed by the Ad Council of Rochester and SIGMA Marketing Group, features artwork from David Cowles, an internationally known illustrator. It is designed to raise awareness and educate our community on how our everyday activities impact our water quality, since more than 80% of water pollution problems stem from residential areas, not industrial areas.

h2o heroLarry poses for the cameras.

Community leaders Kate Bennett, Maggie Brooks and Mayor Duffy, spoke on Rochester’s innovative water quality initiative and the extraordinary inter-municipal collaboration that was required to make it happen. The WEC’s Executive Director, Dr. James Sperry, will discussed the mission and goals of the campaign and the Ad Council of Rochester’s CEO Todd Butler offered a sneak preview of the H2O Hero and the rest of the campaign.

h2o heroKate Bennett, President
Rochester Museum & Science Center

Headquartered at the Rochester Museum & Science Center, the Water Education Collaborative (WEC) is a coalition of organizations that work together to advance water quality education in the community. Formed in 2001, WEC's mission is to focus the combined resources of member organizations to provide water quality education services to the public within the Genesee Region Watershed by educating and involving citizens in protecting water quality, serving as a resource/clearinghouse for water quality education programs, and seeking the resources to support water education programs.

h2o heroDr. Andy Doniger, Director
Monroe County Health Department

Rochester Museum & Science Center (RMSC) receives major funding from Monroe County. RMSC includes a planetarium, nature center and science/regional history museum. The mission of the RMSC is to create inspiring, entertaining, and educational experiences engaging the community in the exploration of science and technology, the natural environment, and our region’s cultural heritage. For more information about RMSC, see http://www.rmsc.org. 

h2o heroFuture H2O Heroes take notes.

h2o heroPatty Malgieri, Deputy Mayor, City of Rochester

h2o heroJim Sperry, Executive Director
Water Education Collaborative at the RMSC

h2o heroBarbara Coté, Creative Director, SIGMA Marketing Group

h2o heroFuture H2O Heroes gather around to meet Larry.