About Us

Credits I T.V. & Radio I Contact Us

What is the story behind H2O Hero?

In 2007, the Water Education Collaborative (WEC) set out to develop an awareness campaign that would educate the residents of the Genesee Regional Watershed of Lake Ontario about the enormous impact they can have on the water quality in our area. WEC leaders teamed up with the Stormwater Coalition of Monroe County and the Advertising Council of Rochester, a local nonprofit organization that creates awareness campaigns to address community-wide issues. The Ad Council pulled in a volunteer marketing team from SIGMA Marketing Group, and the rest is history.

Holy Hydrology! Who is H2O Hero?

In our world, he’s Larry. In your world, H20 Hero can be your neighbor, your best friend — even YOU! Everyone has the power to be an H2O Hero, because everyone has the power to change the way things are done around the home that can directly affect our waterways. Larry is an H2O Hero. Now it’s your turn. Find out how by clicking here.

What is the Water Education Collaborative?

The Water Education Collaborative (WEC) is a coalition of the following organizations that work together to increase water quality education in the community.

The purpose of the Collaborative is to educate people about local water quality issues and inspire them to help protect and improve water quality in the lakes and streams of the Genesee Regional Watershed of Lake Ontario.

Download the WEC Brochure.

Why was WEC formed?

Most of the pollution in the Genesee Regional Watershed of Lake Ontario comes from storm water runoff that washes lawn and farm chemicals, road salt, soil particles and other substances from yards, roofs, and pavement. The need for public education on what people can do to make a difference was identified as a need in the Rochester Embayment Remedial Action Plan. In response, the collaborative was formed in 2001 to support educational programming.

The Mission of the Water Education Collaborative is to be an effective partnership of environmental and community organizations that advances educational programming consistent with the Rochester Embayment Remedial Action Plan and other regional water resource needs identified in the community.

What does WEC do?

The WEC uses the combined resources of its Members and Partners to:

What is the Stormwater Coalition?

The Stormwater Coalition of Monroe County is an alliance of 29 municipalities and institutions that is totally focused on stormwater issues and which works collaboratively with its community partners to reduce stormwater pollution and protect water quality. Public education is an important part of the Coalition’s strategy, because many routine homeowner activities such as lawn care, car maintenance and washing, and the disposal of household wastes, are major sources of stormwater pollution. For more information on the Coalition, go to www.thestormwatercoalition.org.


Barb Coté, SIGMA Marketing Group

Illustrator and Director
David Cowles / www.davidcowles.net

Tom Cunningham

Art Director and Web Design
Richard Whitesell, SIGMA Marketing Group

Jeremy Galante / www.jeremygalante.com

Voice Talent
Dave Kyle

Market Research
BRX Global Research
Harris Interactive

Background Music Recorded
Bob Potter, Finger Lakes Community College / www.cabinfeverrecording.com

Voice Recording and Mixing
Steve Bartolotta, MarketHOLD Productions

Video Editing
Chuck Munier, Crystal Pix

Rob and Kellie Reed, Presto Largo 

Guitar and Vocals
Rob Reed

Tom Hanney / www.thewhitehots.com / www.bluespower.org

Chris Van Campen

Bass and Backing Vocals
Bruce Lish

Backing Vocals
Alison Cowles

Media Planning
Butler/Till Media Services

Special thanks to our funders:

Advertising Council of Rochester
Finger Lakes / Lake Ontario Watershed Protection Alliance
Marie C. & Joseph C. Wilson Foundation
New York State Environmental Protection Fund
Rochester Area Community Foundation
Rochester Museum and Science Center
Stormwater Coalition of Monroe County
US Environmental Protection Agency

Thank you to our media partners:

13 WHAM/13.2 CW-WHAM
Catholic Courier
City Newspaper
Clear Channel Communications
Computer Link Magazine
Crawford Broadcasting Group
Democrat and Chronicle
Empire State Weeklies
Entercom Marketing Results Group
Freetime Magazine
Genesee Valley Parent
Genesee Valley Penny Saver
Golf Week
Lamar Advertising
Marquis Media
Messenger Post Newspapers
Monroe County Medical Society
Next Step Magazine
Rochester Business Journal
Shopping Bag Advertiser
The Daily Messenger
The Daily Record
The Minority Reporter
Time Warner Cable
WROC-TV 8 / WUHF Fox Rochester

TV and Radio Spots

H2O Hero TV Spot

Download this movie:
Quicktime: 240x180 / 320x240 / 400x300
Windows Media : 240x180 / 320x240 / 400x300

A sneak peak at the next H2O Hero adventure!

Download this movie

H2O Hero Radio Spot

For an MP3 of this radio spot, click here.

The preceding productions were made possible by the following.

If you are having trouble viewing these movies, please download the newest version of
Adobe Flash Player.

Contact Us!

To become involved in H2O Hero activities or find out more about H2O Hero and the Water Education Collaborative, contact us at:

Water Education Collaborative
Paul M. Sawyko, Coordinator
c/o Monroe County ROC
444 East Henrietta Road
Rochester, NY 14620

To make a donation:*

Checks can be written to: The Water Education Collaborative

Please send your donation to:
The Water Education Collaborative, 657 East Avenue, Rochester NY 14607

*WEC is a 501 (c) (3) NFP organization.

Webaward 2008