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What is the Water Education Collaborative?What is the story behind H2O Hero? The Water Education Collaborative (WEC) set out to develop an awareness campaign that would educate the residents of the Genesee Valley watershed about the enormous impact they can have on the water quality in our area. WEC leaders teamed up with the Advertising Council of Rochester, a local nonprofit organization that creates awareness campaigns to address community-wide issues. The Ad Council pulled in a volunteer marketing team from SIGMA Marketing Group, and the rest is history. Holy Hydrology! Who is H2O Hero? In our world, he’s Larry. In your world, H20 Hero can be your neighbor, your best friend — even YOU! Everyone has the power to be an H2O Hero, because everyone has the power to change the things we do around our homes that can directly affect our waterways. Larry is an H2O Hero. Now it’s your turn. Find out how by clicking here. WEC, the Ad Council of Rochester, and SIGMA Marketing Group are just a few of the organizations that made this campaign possible through their in-kind support and creativity. Many thanks to: CREDITS: Illustrator and Director Writer Animator Voice Talent Market Research Background Music Recorded Voice Recording and Mixing Video Editing Music Guitar and Vocals Harp Drums Bass and Backing Vocals Backing Vocals Media Planning Special thanks to our funders as well: Thank you to our media partners: H2O heroes in the community: If you’d like to learn more about supporting this project, please contact us. What is the Water Education Collaborative?
The Water Education Collaborative (WEC) is a coalition of organizations that work together to increase water quality education in the community. The purpose of the Collaborative is to inspire people to help protect and improve water quality in the lakes and streams of the Genesee Region watershed. What is the Stormwater Coalition?The Stormwater Coalition of Monroe County is an alliance of 28 municipalities and institutions that works collaboratively with its community partners to reduce stormwater pollution and protect water quality. Public education is an important part of the Coalition’s strategy because many routine activities such as lawn care, car maintenance and washing, and the disposal of household wastes are important sources of stormwater pollution. |
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